Any man of reasonable intelligence can make money if that's what he wants. Mostly it's women or clothes or admiration he really wants and they deflect him.
Because we are not in a civilization which believes strongly in oracles or sacred places, we see the full frenzy of those who killed themselves to find the sepulcher of Christ. But being in a civilization which does believe in this dogma of fact for fact? sake, we do not see the full frenzy of those who kill themselves to find the North Pole.