Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.
Reardan is the rich white farm town that sits in the wheat fields exactly 22 miles away from the Rez. And it's a hick town I suppose filled with farmers and rednecks and racists cops who stop every Indian that drives through. During one week when I was little dad got stopped three times for DWI- Driving While Indian.