Reading Quotes (displaying: 41 - 50 of 9980 quotes )
If you take a book with you on a journey," Mo had said when he put the first one in her box, "an odd thing happens: The book begins collecting your memories. And forever after you have only to open that book to be back where you first read it. It will all come into your mind with the very first words: the sights you saw in that place, what it smelled like, the ice cream you ate while you were reading it... yes, books are like flypape?memories cling to the printed page better than anything else.
Good description is a learned skill, one of the prime reasons why you cannot succeed unless you read a lot and write a lot. I?s not just a question of how-to, you see; i?s also a question of how much to. Reading will help you answer how much, and only reams of writing will help you with the how. You can learn only by doing.
1. Why is it foolish to launch a new business with millions of dollars in TV ads?2. Are the market leaders in every industry more vulnerable to sudden successes by the competition than ever before?3. Should book publishers issue the paperback edition of a book before the hardcover?4. Wha?s the single most important asset a company can creat?and what is the simple thing that can kill it?5. Every ad needs to do one of two things to succeed...yet most ads do neither. Wha?s the right strategy?6. Does the Net create a dynamic that fundamentally changes the way everything is marketed?7. How can every business...big and small...use ideavirus marketing to succeed?