About author
- Author's profession: Celebrity
- Nationality: american
- Born: April 29, 1951
- Died: February 18, 2001
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When the Master governs, the peopleare hardly aware that he exists. Next best is a leader who is loved. Next, one who is feared. The worst is one who is despised. If you don't trust people, you make them untrustworthy. The Master doesn't talk, he acts. When his work is done, the people say, "Amazing: we did it, all by ourselves!
Lao Tzu
We can achieve a sort of control under which the controlled, though they are following a code much more scrupulously than was ever the case under the old system, nevertheless feel free. They are doing what they want to do, not what they are forced to do. That's the source of the tremendous power of positive reinforcement-- there's no restraint and no revolt. By careful cultural design, we control not the final behavior, but the inclination to behave-- the motives, desires, the wishes.
B. F. Skinner