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David Ogilvy quotes

English Businessman June 23, 1911 – July 21, 1999

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Quotes

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy
David Ogilvy quote: "The secret of long life is double careers. One to about age..."
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. David Ogilvy
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked. David Ogilvy
David Ogilvy quote: "The best ideas come as jokes. Make your thinking as funny as..."
The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. David Ogilvy
David Ogilvy quote: "Hard work never killed a man. Men die of boredom,..."
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work. David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. David Ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy
David Ogilvy quote: "Good copy can't be written with tongue in cheek, written just..."
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. David Ogilvy
David Ogilvy quote: "A good advertisement is one which sells the product without..."
A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy
David Ogilvy quote: "Develop your eccentricities while you are young. That way,..."
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. David Ogilvy
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. David Ogilvy

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