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Authors:

David Ogilvy quotes

English Businessman June 23, 1911 – July 21, 1999

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Quotes

David Ogilvy quote: "Every advertisement should be thought of as a contribution to..."
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. David Ogilvy
David Ogilvy quote: "Advertising reflects the mores of society, but it does not..."
Advertising reflects the mores of society, but it does not influence them. David Ogilvy
David Ogilvy quote: "If it doesn't sell, it isn't creative."
If it doesn't sell, it isn't creative. David Ogilvy
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. David Ogilvy
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy
David Ogilvy quote: "What really decides consumers to buy or not to buy is the..."
What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. David Ogilvy
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. David Ogilvy
David Ogilvy quote: "The more informative your advertising, the more persuasive it..."
The more informative your advertising, the more persuasive it will be. David Ogilvy
David Ogilvy quote: "Never stop testing, and your advertising will never stop..."
Never stop testing, and your advertising will never stop improving. David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy

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