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David Ogilvy quotes

English Businessman June 23, 1911 – July 21, 1999

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Quotes

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. David Ogilvy
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. David Ogilvy
David Ogilvy quote: "Advertising is only evil when it advertises evil things."
Advertising is only evil when it advertises evil things. David Ogilvy
David Ogilvy quote: "The pursuit of excellence is less profitable than the pursuit..."
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. David Ogilvy
David Ogilvy quote: "What you say in advertising is more important than how you say..."
What you say in advertising is more important than how you say it. David Ogilvy
David Ogilvy quote: "Don't bunt. Aim out of the ball park. Aim for the company of..."
Don't bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy
David Ogilvy quote: "Leaders grasp nettles."
Leaders grasp nettles. David Ogilvy
David Ogilvy quote: "Ninety-nine percent of advertising doesn't sell much of anything."
Ninety-nine percent of advertising doesn't sell much of anything. David Ogilvy

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