Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David OgilvyAbout author
- Author's profession: Businessman
- Nationality: english
- Born: June 23, 1911
- Died: July 21, 1999