It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David OgilvyAbout author
- Author's profession: Businessman
- Nationality: english
- Born: June 23, 1911
- Died: July 21, 1999
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