English En
  • Deutsche De
  • English En
  • Français Fr
  • Русский Ru

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our marketing and analytics partners who may combine it with other information you've provided to them or which they've separately collected from you. You also may to see our Privacy Policy. By clicking the OK button below, you accept our cookies.

Authors:

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy