On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David OgilvyAbout author
- Author's profession: Businessman
- Nationality: english
- Born: June 23, 1911
- Died: July 21, 1999
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From cradle to grave this problem of running order through chaos, direction through space, discipline through freedom, unity through multiplicity, has always been, and must always be, the task of education, as it is the moral of religion, philosophy, science, art, politics and economy; but a boy's will is his life, and he dies when it is broken, as the colt dies in harness, taking a new nature in becoming tame...
Henry B. Adams
You have got me walking up and down all day under those trees, saying to me over and over again, "Solitude, solitude." And You have turned around and thrown the world in my lap. You have told me, "Leave all things and follow me," and then You have tied half of New York to my foot like a ball and chain. You have got me kneeling behind that pillar with my mind making a noise like a bank. Is that contemplation?
Thomas Merton