The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David OgilvyAbout author
- Author's profession: Businessman
- Nationality: english
- Born: June 23, 1911
- Died: July 21, 1999
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It requires courage not to surrender oneself to the ingenious or compassionate counsels of despair that would induce a man to eliminate himself from the ranks of the living; but it does not follow from this that every huckster who is fattened and nourished in self-confidence has more courage than the man who yielded to despair.
Soren Kierkegaard