Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyAbout author
- Author's profession: Businessman
- Nationality: english
- Born: June 23, 1911
- Died: July 21, 1999
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...of eighteen kittens reared in the company of rodents, only three became rodent-killers later on. The other fifteen could not be trained to kill later by seeing other cats killing. For them the rodents had become 'family' and were no longer 'prey'. Even the three killers would not attack rodents of the same species as the one with which they were reared.
Desmond Morris