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Authors:

Edward de Bono quotes

English Psychologist May 19, 1933

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Quotes

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting. Edward de Bono
(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas. Edward de Bono
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity. Edward de Bono
Edward de Bono quote: "Opportunity ideas do not lie around waiting to be discovered...."
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. Edward de Bono
A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen. Edward de Bono
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. Edward de Bono
Edward de Bono quote: "Unhappiness is best defined as the difference between our..."
Unhappiness is best defined as the difference between our talents and our expectations. Edward de Bono
Edward de Bono quote: "To be successful you have to be lucky, or a little mad, or..."
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. Edward de Bono
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. Edward de Bono
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them. Edward de Bono
Edward de Bono quote: "Logic will never change emotion or perception."
Logic will never change emotion or perception. Edward de Bono
Edward de Bono quote: "What the joke displays is a switch in perception. This is..."
What the joke displays is a switch in perception. This is important in changing the way we think. Edward de Bono
Edward de Bono quote: "If you never change your mind, why have one?"
If you never change your mind, why have one? Edward de Bono
Edward de Bono quote: "I must say, I don't feel very qualified to be a pop star. I..."
I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role. Edward de Bono
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. Edward de Bono

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