There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Fairfax ConeAbout author
- Author's profession: Businessman
- Nationality: american
- Born: February 21, 1903
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It is quite as difficult to fit one's practice to one's precepts as to fit one's precepts to one's practice. Most people act in one way and preach in another. When the fact is brought to their notice, they assert that it is their weakness, and that their desire is to act up to their principles. That is pretence. People act according to their inclinations and adopt principles; because these are generally at variance with their inclinations they are ill-at-ease and unstable. But when they force...
W. Somerset Maugham