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Authors:
Frank Luntz Quotes

Frank Luntz quotes

American Politician

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Quotes

We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest. Frank Luntz
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. Frank Luntz
Frank Luntz quote: "The challenge in working in politics, particularly if you're..."
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger. Frank Luntz
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean. Frank Luntz
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. Frank Luntz
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. Frank Luntz
Frank Luntz quote: "What matters most in politics is personality. It's not issues;..."
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. Frank Luntz
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties. Frank Luntz
Frank Luntz quote: "A compelling story, even if factually inaccurate, can be more..."
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. Frank Luntz
There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty. Frank Luntz
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. Frank Luntz
Frank Luntz quote: "We as Americans assume that big companies are bad, and big..."
We as Americans assume that big companies are bad, and big power companies are even worse. Frank Luntz
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion. Frank Luntz
Frank Luntz quote: "How I say it has as much of an impact on what people think of..."
How I say it has as much of an impact on what people think of me as what I say. Frank Luntz
Frank Luntz quote: "My job as a pollster is to understand what really matters."
My job as a pollster is to understand what really matters. Frank Luntz

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