A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank LuntzQuotes currently Trending
Alice laughed. 'There's no use trying,' she said. 'One can't believe impossible things.'I daresay you haven't had much practice,' said the Queen. 'When I was your age, I always did it for half-an-hour a day. Why, sometimes I've believed as many as six impossible things before breakfast. There goes the shawl again!
Lewis Carroll