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A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank LuntzQuotes currently Trending
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Alice laughed. 'There's no use trying,' she said. 'One can't believe impossible things.'I daresay you haven't had much practice,' said the Queen. 'When I was your age, I always did it for half-an-hour a day. Why, sometimes I've believed as many as six impossible things before breakfast. There goes the shawl again!
Lewis Carroll
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