That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more.
Gerard ArpeyAbout author
- Author's profession: Businessman
- Nationality: american
- Born: July 26, 1958
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When religion and politics travel in the same cart, the riders believe nothing can stand in their way. Their movements become headlong - faster and faster and faster. They put aside all thoughts of obstacles and forget the precipice does not show itself to the man in a blind rush until it's to late.
Frank Herbert
He said when he went to sell a man a flue, he asked first about that man's wife's health and how his children were. He said he had a book that he kept thenames of his customers' families and what was wrong with them. A man's wife had cancer, he put her name down in the book and wrote 'cancer' after it and inquired about her every time he went to that man's hardware store until she died; then he scratched out the word 'cancer' and wrote 'dead' there. "And I say thank God when they're dead,"...
Flannery O'Connor
If you are seeking, seek us with joy
For we live in the kingdom of joy.
Do not give your heart to anything else
But to the love of those who are clear joy,
Do not stray into the neighborhood of despair.
For there are hopes: they are real, they exist –
Do not go in the direction of darkness –
I tell you: suns exist.
Rumi
