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Authors:

Howard Schultz quotes about coffee

American Businessman July 19, 1953

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Quotes

For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A Rwandan farmer. Eighty roast masters at six Starbucks plants on two continents. Thousands of baristas in 54 countries. Like a symphony, coffee's power rests in the hands of a few individuals who orchestrate its appeal. So much can go wrong during the journey from soil to cup that when everything goes right, it is nothing short of brilliant! After all, coffee... Howard Schultz
So when some refer to Starbucks' coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like to think, is that the starbucks experience - personal connection- is an affordable necessity. We are all hungry for community. Howard Schultz
Howard Schultz quote: "China traditionally has been a tea-drinking country but we..."
China traditionally has been a tea-drinking country but we turned them into coffee drinkers. Howard Schultz
Howard Schultz quote: "Starbucks represents something beyond a cup of coffee."
Starbucks represents something beyond a cup of coffee. Howard Schultz

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