In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Howard SchultzAbout author
- Author's profession: Businessman
- Nationality: american
- Born: July 19, 1953
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My friend, I've been lying all my life. Even when I was telling the truth. I never spoke for the truth, but only for myself, I knew that before, but only now do I see...Oh, where are those friends whom I have insulted with my friendship all my life? And everyone, everyone! Savez-vous, perhaps I'm lying now; certainly I'm also lying now. The worst of it is that I believe myself when I lie. The most difficult thing in life is to live and not lie...and...and not believe one's own lie, yes,...
Fyodor Dostoevsky
The world says: "You have needs -- satisfy them. You have as much right as the rich and the mighty. Don't hesitate to satisfy your needs; indeed, expand your needs and demand more." This is the worldly doctrine of today. And they believe that this is freedom. The result for the rich is isolation and suicide, for the poor, envy and murder.
Fyodor Dostoevsky