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- Author's profession: Author
- Nationality: english
- Born: July 31, 1965
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Crash diets don't work. They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job. The reason they don't work has nothing to do with what's on the list of things to be done (or consumed). No, the reason they don't work is that they don't change habits, and habits are where our lives and careers and bodies are made.
Seth Godin