Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron LanierAbout author
- Author's profession: Artist
- Nationality: american
- Born: May 3, 1960
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I don’t have the heart to tell my sons that the older one gets, the less funny literature becomes—and they would refuse to believe me if I tried to explain that some people don’t think jokes even belong in proper books. I won’t bother breaking the news that, if they remain readers, they will insist on depressing themselves for about a decade of their lives, in a concerted search of gravitas through literature.
Nick Hornby