Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay ChiatAbout author
- Author's profession: Businessman
- Nationality: american
- Born: October 25, 1931
- Died: April 23, 2002
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You can be shaped, or you can be broken. There is not much in between. Try to learn. Be coachable. Try to learn from everybody, especially those who fail. This is hard. ... How promising you are as a Student of the Game is a function of what you can pay attention to without running away.
David Foster Wallace