It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
Jeff ZuckerAbout author
- Author's profession: Businessman
- Nationality: american
- Born: April 9, 1965
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It's this way, see--when a writer first starts out, he gets a big kick from the stuff he does, and the reader doesn't get any; then, after a while, the writer gets a little kick and the reader gets a little kick; and finally, if the writer's any good, he doesn't get any kick at all and the reader gets everything.
Ernest Hemingway