The quest for seizing that amygdala moment, those crushing seconds of unbearable, incapacitating shock, seizing these moments and not letting them go, dragging them out for as long as is operationally necessary, that, said Sid, is the aim of the Bucha effect.
Jon RonsonAbout author
- Author's profession: Journalist
- Nationality: welsh
- Born: May 10, 1967