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Leo Burnett Quotes

Leo Burnett quotes

American Businessman October 21, 1891 – June 7, 1971

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Quotes

Leo Burnett quote: "Curiosity about life in all of its aspects, I think, is still..."
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Leo Burnett
Leo Burnett quote: "I regard a great ad as the most beautiful thing in the world."
I regard a great ad as the most beautiful thing in the world. Leo Burnett
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. Leo Burnett
Leo Burnett quote: "There is no such thing as a permanent advertising success."
There is no such thing as a permanent advertising success. Leo Burnett
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. Leo Burnett
Leo Burnett quote: "I have learned that any fool can write a bad ad, but that it..."
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. Leo Burnett
Leo Burnett quote: "I have learned that it is far easier to write a speech about..."
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. Leo Burnett
Leo Burnett quote: "A good ad which is not run never produces sales."
A good ad which is not run never produces sales. Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Leo Burnett
Leo Burnett quote: "Good advertising does not just circulate information. It..."
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett

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