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Leo Burnett Quotes

Leo Burnett quotes about good

American Businessman October 21, 1891 – June 7, 1971

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Quotes

Leo Burnett quote: "I have learned that any fool can write a bad ad, but that it..."
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. Leo Burnett
Leo Burnett quote: "I have learned that it is far easier to write a speech about..."
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. Leo Burnett
Leo Burnett quote: "A good ad which is not run never produces sales."
A good ad which is not run never produces sales. Leo Burnett
Leo Burnett quote: "Good advertising does not just circulate information. It..."
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett

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