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Authors:
Leo Burnett Quotes

Leo Burnett quotes

American Businessman October 21, 1891 – June 7, 1971

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Quotes

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Leo Burnett
Leo Burnett quote: "Make it simple. Make it memorable. Make it inviting to look..."
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett
Leo Burnett quote: "If you can't turn yourself into your customer, you probably..."
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. Leo Burnett
Leo Burnett quote: "What helps people, helps business."
What helps people, helps business. Leo Burnett
Leo Burnett quote: "Advertising is the ability to sense, interpret... to put the..."
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. Leo Burnett
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. Leo Burnett
Leo Burnett quote: "The sole purpose of business is service. The sole purpose of..."
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. Leo Burnett
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. Leo Burnett
Leo Burnett quote: "There's no such thing as 'hard sell' and 'soft sell.' There's..."
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' Leo Burnett
Leo Burnett quote: "When you reach for the stars you may not quite get one, but..."
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. Leo Burnett
Leo Burnett quote: "To swear off making mistakes is very easy. All you have to do..."
To swear off making mistakes is very easy. All you have to do is swear off having ideas. Leo Burnett
Leo Burnett quote: "Advertising says to people, 'Here's what we've got. Here's..."
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' Leo Burnett
Leo Burnett quote: "Fun without sell gets nowhere but sell without fun tends to..."
Fun without sell gets nowhere but sell without fun tends to become obnoxious. Leo Burnett
Leo Burnett quote: "Plan the sale when you plan the ad."
Plan the sale when you plan the ad. Leo Burnett

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