I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo BurnettAbout author
- Author's profession: Businessman
- Nationality: american
- Born: October 21, 1891
- Died: June 7, 1971
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I was in Beijing a month ago working on the smoke project in collaboration with an architect there, and I was asked very directly whether it was safe to breathe in the smoke. They did not have confidence in the museum not to use harmful smoke, and they certainly didn't have confidence that the city would protect them from harmful smoke.
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There was nothing ugly in the small, unprepossessing figure of this emancipated woman, but the expression on her face made a bad impression on the viewer. One felt inclined to ask: "What's the matter? Are you hungry? Bored? Afraid? Why so tense?" Just like Sitnikov, she was always anxious. She spoke and moved in a rather casual, though awkward, manner: she obviously considered herself a good-natured, simple creature; at the same time, no matter what she did, it always seemed that she didn't...
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