If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo BurnettAbout author
- Author's profession: Businessman
- Nationality: american
- Born: October 21, 1891
- Died: June 7, 1971
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The nights you fight best arewhen all the weapons are pointed at you, when all the voices hurl their insultswhile the dream is being strangled. The nights you fight best arewhen reason gets kicked in the gut, when the chariots of gloom encircle you. The nights you fight best arewhen the laughter of fools fills the air, when the kiss of death is mistaken for love. The nights you fight best arewhen the game is fixed, when the crowd screams for your blood. The nights you fight best areon a night...
Charles Bukowski
... maybe a damned good night's sleep will bring me back to a gentle sanity. But at the moment, I look about this room and, like myself, it's all in disarray: things fallen out of place, cluttered, jumbled, lost, knocked over and I can't put it straight, don'twant to. Perhaps living through these petty days will get us ready for the dangerous ones.
Charles Bukowski