The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhanAbout author
- Author's profession: Sociologist
- Nationality: canadian
- Born: July 21, 1911
- Died: December 31, 1980
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People today are trying to hang on to the dignity of man, but they do not know how to, because they have lost the truth that man is made in the image of God. . . . We are watching our culture put into effect the fact that when you tell men long enough that they are machines, it soon begins to show in their actions. You see it in our whole culture -- in the theater of cruelty, in the violence in the streets, in the death of man in art and life.
Francis Schaeffer