The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Morris HiteQuotes currently Trending
Everything that's happened so far has been some kind of especially vivid dream. All we have to believe with is our senses, the tools we use to perceive the world: our sight, our touch, our memory. If they lie to us, then nothing can be trusted. And even if we do not believe, then still we cannot travel in any other way than the road our senses show us; we must walk that road to the end.
Neil Gaiman