A good story often increases the salability of an item without increasing its actual value.
Roy H. WilliamsQuotes currently Trending
[The Devil] A new method, sir: when you've completely lost faith in me, then you'll immediately start convincing me to my face that I am not a dream but a reality--I know you now; and then my goal will be achieved. And it is a noble goal. I will sow just a tiny seed of faith in you, and from it an oak will grow--and such an oak that you, sitting in that oak, will want to join 'the desert fathers and the blameless women'; because secretly you want that very ver-ry much, you will dine on...
Fyodor Dostoevsky