The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.
Roy H. WilliamsQuotes currently Trending
Other generations perceived a plethora of swords hanging over their heads. But generally what they feared were shadows, for neither they nor their gods could actually end the world. Fate might reap an individual, a family, or even a whole nation, but not the entire world. Not then. We, in the mid-twenty-first century, are the first to look up at a sword we ourselves forged, and know, with absolute certainty, it is real...
David Brin