So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Seth GodinAbout author
- Author's profession: Writer
- Nationality: american
- Born: July 10, 1960
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I am Emma Woodhouse. I feel for her, of her and in her. I have a different sort of snobbism, but I understand her snobbism. Her priggishness. I admire it. I know she does wrong things, she tries to organize other people's lives, she can't see Mr Knightley is a man in a million. She's temporarily silly, yet all the time one knows she's basically intelligent. Creative, determined to set the highest standards. A real human being.
John Fowles
He was, like everyone of a strongly erotic disposition, twice as good, twice as much himself when he knew that women liked him, just as many actors find their most ardent vein when they sense that they have cast their spell over the audience, the breathing mass of spectators before them.
Stefan Zweig