As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Tom PetersAbout author
- Author's profession: Businessman
- Nationality: american
- Born: November 7, 1942
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The good and the evil resulting from our words and deeds go on apportioning themselves, one assumes in a reasonably uniform and balanced way, throughout all the days to follow, including those endless days, when we shall not be here to find out, to congratulate ourselves or ask for pardon, indeed there are those who claim that this is the much-talked-of immortality, Possibly, but this man is dead and must be buried.
Jose Saramago
Sometimes Alton Darwin would talk to me about the planet he was on before he was transported in a steel box to Athena. 'Drugs were food,' he said. 'I was in the food business. Just because people on one planet eat a certain kind of food they're hungry for, that makes them feel better after they eat it, that doesn't mean people on other planets shouldn't eat something else. On some planets I'm sure there are people who eat stones, and then feel wonderful for a little while afterwords. Then...
Kurt Vonnegut