Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Tom PetersAbout author
- Author's profession: Businessman
- Nationality: american
- Born: November 7, 1942
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As she stooped over him, her tears fell upon his forehead. The boy stirred, and smiled in his sleep, as though these marks of pity and compassion had awakened some pleasant dream of a love and affection he had never known; as a strain of gentle music, or the rippling of water in a silent place, or the odour of a flower, or even the mention of a familiar word, will sometimes call up sudden dim remembrances of scenes that never were, in this life; which vanish like a breath; and which some...
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Everyone, he thought, must have adored her; all men assuredly must have coveted her. She seemed but the more beautiful to him for this; he was seized with a lasting, furious desire for her, that inflamed his despair, and that was boudless, because it was now unrealisable. To please her, as if she were still living, he adopted her predilections, her ideas; he bought patent leather boots and took to wearing white cravats. He put cosmetics on his moustache, and, like her, signed notes of hand....
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