So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Walter IsaacsonAbout author
- Author's profession: Writer, Journalist
- Nationality: american
- Born: May 20, 1952
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It's just because I love the past that I want this house to look back on its glamourous moment of youth and beauty, and I want its stairs to creak as if to the footsteps of women with hoop skirts and men in boots and spurs. But they've made it into a blondined, rouged-up old woman of sixty.
F. Scott Fitzgerald