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William Bernbach quotes

American Businessman August 13, 1911 – October 2, 1982

William Bernbach quotes in russian
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Quotes

William Bernbach quote: "The most powerful element in advertising is the truth."
The most powerful element in advertising is the truth. William Bernbach
William Bernbach quote: "I warn you against believing that advertising is a science."
I warn you against believing that advertising is a science. William Bernbach
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. William Bernbach
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway. William Bernbach
William Bernbach quote: "Nobody counts the number of ads you run; they just remember..."
Nobody counts the number of ads you run; they just remember the impression you make. William Bernbach
William Bernbach quote: "In communications, familiarity breeds apathy."
In communications, familiarity breeds apathy. William Bernbach
William Bernbach quote: "If your advertising goes unnoticed, everything else is academic."
If your advertising goes unnoticed, everything else is academic. William Bernbach
William Bernbach quote: "An idea can turn to dust or magic, depending on the talent..."
An idea can turn to dust or magic, depending on the talent that rubs against it. William Bernbach
William Bernbach quote: "In advertising not to be different is virtually suicidal."
In advertising not to be different is virtually suicidal. William Bernbach
William Bernbach quote: "Advertising doesn't create a product advantage. It can only..."
Advertising doesn't create a product advantage. It can only convey it. William Bernbach
William Bernbach quote: "We don't ask research to do what it was never meant to do, and..."
We don't ask research to do what it was never meant to do, and that is to get an idea. William Bernbach

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