Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William BernbachAbout author
- Author's profession: Businessman
- Nationality: american
- Born: August 13, 1911
- Died: October 2, 1982
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There was something stubborn in me that didn't want to lose weight to attract a man. If the right man came along, he'd be able to see my virtues magically. Once he kissed me, the frog would turn into a prince. I had become a trick question, a heavy disguise, but behind the disobliging exterior was the welcoming child I would always be. Of course, what I'd forgotten was that he was not Parsifal and I was not the Grail; the medievalism of my imagination was not sufficiently up-to-date to...
Edmund White