Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William BernbachAbout author
- Author's profession: Businessman
- Nationality: american
- Born: August 13, 1911
- Died: October 2, 1982
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Whenever the white man treats the Indian as they treat each other, then we shall have no more wars. We shall all be alike, brothers of one father and one mother with one sky above us and one country around us and one government for all. Then the Great Spirit Chief who rules above will smile upon this land and send rain to wash out the bloody spots made by brothers' hands upon the face of the Earth.
Chief Joseph
I have friends who are leading men, and they're only ever allowed to play leading men of a certain type. But as a character actor, there's a wider variety of projects available. On the big Hollywood films, all they care about is having their lead in place, so it's actually easier for someone like me to slip in. And I'm happy to do so.
Eddie Marsan