It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
William BernbachAbout author
- Author's profession: Businessman
- Nationality: american
- Born: August 13, 1911
- Died: October 2, 1982
Related Authors
Topics
Quotes currently Trending
The only one who didn't know was George Lucas. We kept it from him, because we wanted to see what his face looked like when it changed expression--and he fooled us even then. He got Industrial Light and Magic to change his facial expressions for him and THX sound to make the noise of a face-changing expression.
Carrie Fisher