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Building A Brand Quotes

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz
Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can't make a healthy choice. Michelle Obama
People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That's what I'm attempting to do. Kevin O'Leary
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world. Richard Branson
I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do. Terry Semel
Tommy Hilfiger quote: "I knew exactly what I wanted to do. I wanted to build some..."
I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool. Tommy Hilfiger
I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer. Barbara Corcoran
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential. Kevin Harrington
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. Mark Zuckerberg
Jay Chiat quote: "It's hard to build a brand, competitively, and tell people..."
It's hard to build a brand, competitively, and tell people what you do as well. Jay Chiat
And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth. Steve Case
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. Howard Schultz
Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity. Christian Audigier
When I started Netscape I was brand new out of college and all the aspects of building a business, like balance sheets and hiring people, were new to me. Marc Andreessen

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