Ifs Quotes (page 92)
If I pick up a book with spaceships on the cover, I want spaceships. If I see one with dragons, I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.
Margaret Atwood
If I were beginning my career today, I don't think I would take the same direction. Television is at a crossroads at the moment. And although I am not up to date technologically, I suspect that somewhere out there people are conveying things about natural history by means other than television, and I think if I were beginning today, I'd be there.
David Attenborough