Lost Quotes (page 76)
When a belief vanishes, there survives it -- more and more vigorously so as to cloak the absence of the power, now lost to us, of imparting reality to new things -- a fetishistic attachment to the old things which it did once animate, as if it was in them and not in ourselves that the divine spark resided, and as if our present incredulity had a contingent cause -- the death of the gods.
Marcel Proust
As I see it, a successful story of any kind should be almost like hypnosis: You fascinate the reader with your first sentence, draw them in further with your second sentence and have them in a mild trance by the third. Then, being careful not to wake them, you carry them away up the back alley of your narrative and when they are hopelessly lost within the story, having surrendered themselves to it, you do them terrible violence with a softball bag and then lead them whimpering to the exit on...
Alan Moore