Lucrative Quotes (displaying: 1 - 24 of 24 quotes )
...TV and popular film and most kinds of 'low' art-- which just means art whose primary aim is to make money-- is lucrative precisely because it recognizes that audiences prefer 100 percent pleasure to the reality that tends to be 49 percent pleasure and 51 percent pain. Whereas 'serious' art, which is not primarily about getting money out of you, is more apt to make you uncomfortable, or to force you to work hard to access its pleasures, the same way that in real life true pleasure is usually a by-product of hard work and discomfort.
Those who have succeeded in procuring this admirable materialism have the joy of feeling themselves irresponsible, and of thinking that they can devour everything without uneasiness,--places, sinecures, dignities, power, whether well or ill acquired, lucrative recantations, useful treacheries, savory capitulations of conscience,--and that they shall enter the tomb with their digestion accomplished.
Men who read it [beauty pornography] don't do so because they want women who look like that. The attraction of what they are holding is that it is not a woman, but a two-dimensional woman-shaped blank. The appeal of the material is not the fantasy that the model will come to life; it is precisely that she will not, ever. Her coming to life would ruin the vision. It is not about life. Ideal beauty is ideal because it does not exist; The action lies in the gap between desire and gratification. Women are not perfect beauties without distance. That space, in a consumer culture, is a lucrative one. The beauty myth moves for men as a mirage, its power lies in its ever-receding nature. When the gap is closed, the lover embraces only his own disillusion.
Moreover, we look in vain to philosophy for the answer to the great riddle. Despite its noble purpose and history, pure philosophy long ago abandoned the foundational questions about human existence. The question itself is a reputation killer. It has become a Gorgon for philosophers, upon whose visage even the best thinkers fear to gaze. They have good reason for their aversion. Most of the history of philosophy consists of failed models of the mind. The field of discourse is strewn with the wreckage of theories of consciousness. After the decline of logical positivism in the middle of the twentieth century, and the attempt of this movement to blend science and logic into a closed system, professional philosophers dispersed in an intellectual diaspora. They emigrated into the more tractable disciplines not yet colonized by science? intellectual history, semantics, logic, foundational mathematics, ethics, theology, and, most lucratively, problems of personal life adjustment. Philosophers flourish in these various endeavors, but for the time being, at least, and by a process of elimination, the solution of the riddle has been left to science. What science promises, and has already supplied in part, is the following. There is a real creation story of humanity, and one only, and it is not a myth. It is being worked out and tested, and enriched and strengthened, step by step. (9-10)
Look, suppose that there was one among all those who desire nothing but material and filthy lucre, that one, at least, is like my old Inquisitor, who himself ate roots in the desert and raved, overcoming his flesh, in order to make himself free and perfect, but who still loved mankind all his life, and suddenly opened his eyes and he saw that there is no great moral blessedness in achieving perfection of the will only to become convinced, at the same time, that millions of the rest of God's creatures have been set up only for mockery, that they will never be strong enough to manage their freedom, that from such pitiful rebels will never come giants to complete the tower, that it was not for such geese that the great idealist dreamt his dream of harmony.
Vogue began to focus on the body as much as on the clothes, in part because there was little they could dictate with the anarchic styles...In a stunning move, an entire replacement culture was developed by naming a 'problem' where it had scarcely existed before, centering it on the women's natural state, and elevating it to the existential female dilemma...The number of diet-related articles rose 70 percent from 1968 to 1972...The lucrative 'transfer of guilt' was resurrected just in time.