No Difference Quotes (page 11)
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No born Londoner (it is different with people of Scotch or Irish origin) now says 'bloody,' unless he is a man of some education. The word has, in fact, moved up in the social scale and ceased to be a swear word for the purposes of the working classes. The current London adjective, now tacked on to every noun, is -----. No doubt in time -----, like 'bloody,' will find its way into the drawing room and replaced by some other word.
George Orwell