Orders Quotes (page 27)
You and I are told increasingly that we have to choose between a left or a right. There is only an up or down: up to man's age-old dream -- the ultimate in individual freedom consistent with law and order -- or down to the ant heap of totalitarianism. And regardless of their sincerity, their humanitarian motives, those who would trade our freedom for security have embarked on this downward course.
Ronald Reagan
People have to be secure in order to transfer their money to you. Never forget that. How you make them secure is to not come at them from above (action, yang) telling them how marvelous the product is and how marvelous you are. Instead, work on their comfort zone first, keeping silent for the most part, leading things along effortlessly by asking questions (nonaction, yin). When you do get to talk, be sure to tell them that everything is cozy, safe, and secure. People need to hear that. ...
Stuart Wilde