Original Idea Quotes
What's given, in fact, always depends on the person or thing it's given to. A minor incident in the street brings the cook to the door and entertains him more than I would be entertained by contemplating the most original idea, by reading the greatest book, or by having the most gratifying of useless dreams. If life is basically monotony, he has escaped it more than I. And he escapes it more easily than I. The truth isn't with him or with me, because it isn't with anyone, but happiness does...
Fernando Pessoa
I said before that McDonald's serves a kind of comfort food, but after a few bites I'm more inclined to think they're selling something more schematic than that--something more like a signifier of comfort food. So you eat more and eat more quickly, hoping somehow to catch up to the original idea of a cheeseburger or French fry as it retreats over the horizon. And so it goes, bite after bite, until you feel not satisfied exactly, but simply, regrettably, full.
Michael Pollan