Why Not Quotes (page 11)
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm Gladwell
Oh, well. Everyone else has suave, cosmopolitan sheep: why not us? The Millers at Hepple have a ewe that’s been to Kelso three times, and they’ve never been farther than Ford in their lives.” Kate peered absently into the farm pond, and clucked again. “Thoughtless creatures. They’ve forgotten the fish.
Dorothy Dunnett
Your God person puts an apple tree in the middle of a garden and says, do what you like, guys, oh, but don't eat the apple. Surprise surprise, they eat it and he leaps out from behind a bush shouting "Gotcha". It wouldn't have made any difference if they hadn't eaten it.'
'Why not?'
'Because if you're dealing with somebody who has the sort of mentality which likes leaving hats on the pavement with bricks under them you know perfectly well they won't give up. They'll get you in the end.
Douglas Adams